Power of Persuasion
These are the slides of my Emerce Conversion 2015 talk titled the Power of Persuasion. Of course it is about conversion rate optimisation and persuasion. I tried to convince my audience that to fully use the power of persuasion, we should focus on the interaction between our emotions and our rationality. Or in terms of Kahneman’s framework: the interaction between our system 1 and system 2 decision processes. Please let me know your feedback and suggestions!